
Koactt
Koactt is a collaborative platform that connects brands with creators to produce high-quality visual content through product lending and structured partnerships. By facilitating access to products and props, the platform helps brands reduce traditional content production costs while enabling creators to produce authentic, real-world visual assets.
A key challenge was clearly articulating Koactt's two-sided value proposition without overwhelming either audience. The website needed to explain how the platform works for brands and creators simultaneously, while guiding each group toward the correct next step, whether that was registration, exploration, or initiating a conversation.
The resulting website functions as both an educational layer and a conversion-driven platform. It simplifies a complex interaction model, builds trust through clarity, and supports Koactt's growth by enabling prospective users to quickly understand the offering and engage with confidence.
